The ROI of Corporate Art
A New Blueprint for Workplace Design
Did you know that 82% of CEOs now consider workplace culture a critical driver of business success?
But how do you create a workspace that truly embodies your company's ethos? A thoughtfully curated art collection could be the answer. In a world where cultural impact is increasingly tied to the bottom line, corporate art plays a strategic role in today's dynamic business environment.
Why It Matters & Why You Should Care
Corporate art isn't just about aesthetics – it's a strategic tool for boosting employee well-being and shaping a company's unique identity. In an era where workplace culture is paramount, art becomes a vital medium to embody and promote cultural shifts, from innovation to social responsibility.
The Evolving Role of Culture in Business Success
Recent trends show CEOs linking culture to financial performance. Employees exposed to art in the workplace report a 32% decrease in stress levels (Arts Council England). The focus is on crafting workspaces that mirror these values, impacting employee satisfaction and retention.
Designed for the technology and start-up community, the 16-story Dock 72 building caters to the rapidly emerging technology and creative industries of Brooklyn in New York City.
Design: Fogarty Finger
Design Team: Robert Finger, Alexandra Cuber, Tin Min Fong, Candace Rimes, Garrett Rock, Taylor Fleming, Allie Mathison, Evita Fanou, Jacob Laskowski, Carl Laffan, Chris Worton
Photography: Connie Zhou
Art as a Driver of Branding and Employee Engagement
Art in the workplace is your brand made manifest. Consider this exercise: List 5-7 adjectives that describe your ideal brand perception (e.g., innovative, inclusive). Then, imagine art styles embodying these traits:
Innovative: Abstract sculptures, digital art
Inclusive: Diverse artist range, interactive installations
Did You Know?
94% of employees attest to art's power in enhancing the work environment, turning everyday areas into wellsprings of inspiration.
But it's more than just aesthetics; it’s about how it makes us feel and perform.
Nike Studio O + A, Real Purpose Running, © Jasper Sanidad
Client & Employee Impact
Visualize how art chosen through this method changes brand perception. For instance, a tech startup's lobby adorned with vibrant murals celebrating risk-taking and playful sculptures that suggest out-of-the-box thinking immediately signals a culture of bold ideas and creativity. This aligns perfectly with their self-proclaimed "disruptive" brand, leaving an impression beyond any pitch deck. Or, a socially conscious firm adorned with photographs showcasing global impact makes brand values tangible.
Did You Know?
78% of employees feel art in the workplace is a stress buster.
Imagine an office space that not only drives your company’s vision but also nurtures the well-being of those who are the heart of your business.
Serena Williams Building at Nike’s World Headquarters
Final Thoughts
Investing in corporate art is investing in your company's soul. It's a commitment to a culture that values creativity, well-being, and a vibrant work environment. By strategically harnessing the power of art, businesses can foster a workplace where employees thrive, and the brand shines.